Barry Diller’s IAC in Talks to Buy Magazine Publisher Meredith

IAC/InterActiveCorp . is in advanced talks to acquire magazine publisher Meredith Corp. , owner of brands including People and Better Homes & Gardens, according to people familiar with the situation, in an effort to build more scale in online publishing.

The deal, which is expected to be valued at more than $2.5 billion, would vastly expand IAC’s collection of online publications, which include Brides, Serious Eats and TripSavvy, the people said. It would also bulk up IAC’s portfolio of websites, which has shrunk recently after the company moved to spin off online-dating behemoth Match Group Inc. and video-hosting and sharing platform Vimeo Inc.

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